Walker Digital wants to invent better ways to do business and make money from them. Through affiliate Walker Digital Management, the company acts as a research and development laboratory for intellectual property, primarily related to the use of information technology and communications networks. Patented innovations are then licensed to other companies. Walker Digital Management has focused on industries such as airlines, casinos, publishing, security, and vending. Among the company's creations is the "name your own price" Web service Priceline, which was founded by Walker Digital's chairman, Jay Walker. Walker Digital holds the rights to technology developed by Walker Digital Management.